Jack Appleman
SG Communications, LLC
Jack Appleman, author of a top-selling business writing book, teaches individuals to write more productively through group workshops and one-on-one coaching. The president of SG Communications in Monroe, Jack brings more than 25 years' experience as a corporate trainer, professor and PR specialist.
His book, 10 Steps to Successful Business Writing, was published in 2008 by ASTD Press and has become one of its top three sellers. Jack speaks frequently on writing and communication skills and has published several articles on the importance of good writing. These include a column, "Business writing training can boost productivity," in Human Resource Executive Magazine and an article on PR writing that earned him a 2007 Impact Award from the Business Marketing Association.
As an adjunct professor, Jack teaches writing and communication courses at William Paterson University and Fairleigh Dickinson University, both in New Jersey. Jack received his BA in Communication from Ohio State University and his MS in Journalism from Ohio University. He earned the Certified Business Communicator (CBC) designation from the Business Marketing Association (BMA). Jack is a Past President of BMA’s New Jersey chapter and serves as President-elect of the Northern New Jersey chapter of the American Society for Training and Development.