John Lonczak
Phi-d - Product/Brand Development
John Lonczak is a product and brand development consultant with over 30 years experience in Fortune 500 and “start-up” companies which has exposed him to a variety of industries, corporate cultures, processes and worldwide programs.
As a brand builder, he is part strategist, industrial designer, engineer and marketer. His comprehensive cross discipline viewpoint helps address ‘big picture’ issues effectively and efficiently. He firmly believes that “good design solves problems, but great design expands opportunities.”
John is the recipient of more than 30 patents and trademarks, Two Industrial Designers Society of America/Business Week Gold Awards, the Package Design Council Gold Awards and the London Advertising Award. His work has been recognized in the Wall Street Journal, The New York Times, Time magazine and many other international magazines and newspapers. It is also represented in the permanent collection of the Museum of Modern Art (New York), The Design Museum (London), and the Staaliches Museum for Angewandt Kunst (Munich, West Germany). John is the managing director of “Phi-d – Product/Brand Development,” a partner in several start-up ventures and an expert in patent and trademark matters.
A graduate of Syracuse University, John obtained a BID in 1977. Originally enrolled as an architecture and civil engineering dual major he discovered the world of design, materials, manufacturing and marketing. John’s interests in business, communications, design, art, craft, science, intellectual property, and physical and emotional ergonomics is now the basis for his holistic approach to marketing and branding.